As we have said before, the search engines, like Google, reward a good, clean design, readability, providing good content that people want, and sticking to the rules.  They punish attempts to mislead, confusing layouts and clutter.

Essentials of Search Engine Optimization

Best tutorials and introductory seo websites:

1. Intro to Search Engine Optimization
2. How Search Engines Work
3. How Search Engines Rank Web Pages
4. Search Engine Placement Tips
5. How To Use HTML Meta Tags

Optional but Helpful

• Major Search Engines and Directories
• Search Engine Results Chart
• Who Powers Whom? Search Providers Chart
• Buying Your Way In: Search Engine Advertising Chart
• Checking Your Listing In Search Engines
• Measuring Link Popularity
• Search Engines and Frames
• What Are Doorway Pages?
• Search Engine Features For Webmasters
• How Major Search Engines Regionalize
• Search Engines And Capitalization
• Search Engine Optimization